Blessed with Silicon Valley sensibilities, these companies are primed to use top workplace methodologies to seek success. Examples of key performance indicators for sales include: Sales: Ecommerce retailers can monitor total sales by the hour, day, week, month, quarter, or year. Thus, the Key Results of one, become the goal of the immediately lower level. and is a crucial component of your OKR strategy.
OKR example. More than 100 stores spread throughout the country. By end of Q4, increase number of required soft skills training for all staff from 3 sessions to 4 sessions. Key results give you answers to these sorts of questions and measure the objective’s progress. Objective: Achieve record marketing metrics Key results:– Boost the number of visitors from 10,000 to 20,000 – Increase the number of signups from 1,000 to 2000– Increase the visitor to lead conversion rate from 5% to 10%, Objective: Achieve marketing record by the end Q3Key results:– Boost the number of visitors from 10,000 to 20,000 – Increase the number of signups from 500 to 1,000 per month– Increase the number of MQL (marketing qualified leads) from 50 to 100– Keep customer acquisition cost of $20, Objective: Increase brand presence on the new marketKey results:– Hire 1 local contractor for improving marketing materials– Increase the monthly visitors from a new country from 500 to 1,000 – Increase the number of leads from a new country from 5 to 25 per month, Objective: Build a new inbound campaignKey results:– Increase monthly visitors from 25,000 to 50,000– Increase DA score from 30 to 60– Increase visitor to trial conversion rate from 3% to 10%, Objective: Boost Influencer MarketingKey results:– Get product reviews from 10 industry experts– Run 5 webinars with leaders in the industry– Increase influencer’s referral traffic from 2,000 to 4,000 per month, Objective: Reduce the conversion rate on the websiteKey results:– Run 20 split testing experiments on the website– Increase the conversion rate on the main page from 5% to 10%– Increase the average session duration from 2 minutes to 5 minutes, Objective: Create an amazing YouTube channelKey results:– Achieve 50,000 subscribers in Q2– Get an average view duration per video at 10 minutes– Achieve 100,000 hours of watch time on the channel– Achieve 10% of Impressions Click-Through Rate– Average 10,000 referral traffic from YouTube, Objective: Build an industry-leading communityKey results:– Achieve 5,000 members in the Slack community in Q2– Achieve a 25% DAU (Daily Active Users)– Achieve a 20% conversion rate from community member to paid customer, Objective: Boost the brand presenceKey results:– Get published in the news about us in 3 mainstream media channels– Run campaigns with top 3 industry influencers – Increase the number of followers on social media by 100%– Increase the traffic from social media from 10,000 to 20,000, Objective: Create a leading industry brandKey results:– Get publications in top 10 industry media– Speak as a partner in 10 industry conferences – Get 50,000 visitors from industry-related keywords (organic)– Increase the average brand mentions from 50 to 100 per month on the web, Objective: Improve brand communicationKey results:– Boost the number of community members from 10,000 to 20,000– Reduce the first response time from 1 hour to 10 minutes– Increase customer satisfaction (CSAT) from 40% to 80%, Objective: Create a content machineKey results:– Create a content strategy for the next quarter– Choose top 5 writers regarding long-term partnerships– Increase visitors from 5,000 to 10,000 per month– Increase visitor to trial user conversion rate from 2% to 5%, Objective: Improve our content strategy and its distributionKey results:– Implement 10 new channels/blogs to post our content– Increase the blog subscribers from 5,000 to 10,000 by the end of Q3– Increase the referral traffic from 30,000 to 60,000 visitors per month, Objective: Make a great weekly newsletterKey results:– Create a content plan for the next quarter – Achieve a 35% open rate– Get 20,000 email subscribers, Objective: Increase SEO rankingKey results:– Increase domain authority (DA) from 50 to 70– Increase the number of backlinks from 1,000 to 2,000– Increase monthly organic traffic from 30,000 to 60,000– Keep the visitor to lead (organic) conversion rate at 3%, Objective: Improve website engagementKey results:– Improve organic conversion rate from 3% to 6%– Decrease organic bounce rate from 90% to 60%– Increase the number of time visitors spend on the website from 2 minutes to 4 minutes, Objective: Become a significant player on Google searchKey results:– Achieve a top-3 position on Google for 7 main keywords– Decrease organic bounce rate from 90% to 60%– Increase organic traffic for 3 main keywords from 20,000 to 60,000 per month, Objective: Increase ad campaign outcomesKey results:– Increase the average CTR of ad campaigns from 2% to 4%– Reduce CPC (cost per click) from $3 to $1.5– Increase conversion rate for paid traffic from 5% to 10%, SMM (Social Media Marketing) OKR examples, Objective: Be bold on social mediaKey results:– Increase followers on Twitter from 1,000 to 2,000– Increase followers on Instagram from 5,000 to 10,000– Increase leads from social media from 500 to 1,500 per month, Objective: Increase engagement on social mediaKey results:– Increase average shares from 50 to 100– Increase average comments from 10 to 20– Increase average clicks per post from 100 to 200– Increase the traffic from social media from 5,000 to 10,000, Objective: Clarify our positioningKey results:– Run 40 customer development interviews to identify why they buy our product– Get 1,000 responses on an online survey about our positioning– Run team brainstorm session meeting to determine our positioning and messaging– Run 30 customer interviews to validate the new positioning– Achieve 30% sales conversion rate with the new positioning, Objective: Optimize marketing funnel Key results:– Run 20 user interviews with the target audience – Increase visitor to trial conversion rate from 5% to 10%– Increase trial to paid conversion from 15% to 40%. When getting started with OKRs — Objectives and Key Results — the most common questions we get at Weekdone are:. As the people in charge of the people, HR teams are responsible for processes within the employee journey such as interviewing, onboarding, and beyond. Let’s check out how they might differ.
Increase college attendance rate of graduating seniors.
OKRs do allow for flexibility. Are we going in the right direction or are we losing the focus? Setting objectives and key results is a joint process when half of the goals are created top-down and the other half bottom-up.
He is falling in love with growth hacking, product management, and football. Attract the most competitive, high-performance talent in our industry. E-commerce is fast-paced and highly competitive. , thriving organizations like Google and LinkedIn use Objectives and Key Results (OKRs). Yaguara is the ultimate data integration platform that solves the data silo issues of eCommerce companies and allows you to implement a successful OKR strategy. Save my name, email, and website in this browser for the next time I comment.
Objective A: Reach $100,000 in June EBITDA Encourage each team to own OKRs by helping them align at the beginning, middle, and end of a big goal. Beginning Q2, each sales rep will use the new system to document 3 personal personal facts about a prospect following the first phone call.
Technology is ever-changing and, unfortunately, “ever breaking.” With OKR methodology, IT can stay organized and aligned with the rest of the company. Here’s how it works with these examples from our perfume franchise: So, the Key Results expected by the CEO were these: And they could be distributed as follows: HR Objective 1: Select 40 new franchise candidates by March, Training team Objective 2: Train 30 of them by June, Legal Objective 3: Sign contracts with 25 of them before September, Operational Objective 4: To open 20 stores by December. Launch seasonal campaigns on Valentine’s Day, mothers and fathers days and double the revenue from the past year.
What key results should we set for SEO and content marketing? 7-day free trial. E-commerce is fast-paced and highly competitive. From there, we recommend setting 2-5 quantitative results for each objective. Anton is a founder of Focus, which is a team management platform.
2020 • All rights reserved. He is falling in love with growth hacking, product management, and football. Let's say you manage an ecommerce store that sells clothes.
A very common issue plaguing companies is data silos. Published with WordPress.
OKR (Objectives and Key Results) is a goal-setting framework that is used by high-performing companies like Google, Netflix, Twitter, and many others. Objectives and Key Results (OKRs) Explained. If you want to know more about OKRs, you can read this article on how to set powerful OKRs. Astro WordPress Theme by EckoThemes. In this piece, we’ll examine how OKRs look for different business units and different industries. Your goals should be achievable, but difficult. What are OKRs and why are they important?
As the people in charge of the people, HR teams are responsible for processes within the employee journey such as interviewing, onboarding, and beyond. It results in reduced productivity and efficiency within your company because your staff can't get the information they need when they need it. Objective: Create the A-Team Key results:– Hire 5 A-class engineers this quarter– Increase the quality of hire from 30% to 60%– Maintain cost per hire at $4,000, Objective: Make recruiting greatKey results:– Increase employee retention rate from 80% to 95%– Increase in hiring manager satisfaction from 30% to 60%– Maintain cost per hire at $3,000, Objective: Hire the best peopleKey results:– Increase the quality of hire from 40% to 80%– Increase performance appraisal rate from 3.4 to 4.5– Decrease first-year churn rate from 30% to 10%, Objective: Improve recruiting funnelKey results:– Decrease time per hire from 40 days to 20 days– Increase application completion rate from 40% to 80%– Increase Candidate Net Promoter Score from 50% to 80%– Maintain cost per hire at $3,000, Objective: Make great onboarding Key results:– Create a detailed 3-month onboarding program– Achieve 100% training completion rate– Achieve 90% new employee satisfaction rate, Objective: Improve the onboarding programKey results:– Decrease time-to-productivity from 6 weeks to 3 weeks for new hire– Increase training completion rate from 70% to 100%– Decrease first-year employee turnover from 30% to 10%, Objective: Create an amazing training programKey results:– Achieve 100% training completion rate– Increase employee performance post-training by 30%– Decrease new hire turnover from 30% to 10%, Objective: Improve the effectiveness of the training programKey results:– Decrease the time to complete the course from 30 to 15 days– Improve the average training score from 70% to 90%– Increase the return of the investment (ROI) of the training program from 130% to 260%, Objective: Build an awesome mentorship programKey results:– Increase the participation rate from 30% to 60%– Increase the talent retention rate from 80% to 95%– Increase employee satisfaction rate from 65% to 90%– Increase internal promotions by 50%, Objective: Make Employee Development BetterKey results:– Increase the number of employees with an Individual Development Plan (IDP) from 50% to 100%– Implement Continuous Performance Reviews– Increase the number of employees who run biweekly 1 on 1 meeting from 50% to 100%– Increase employee Net Promoter Score (eNPS) from 40% to 80%.
The objective is the overall goal you are trying to achieve. When you go to create an OKR, you want to start with a single objective that would have a material impact on your business.
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