The online retail giant, which has annual sales of more than £200m, is keen to promote body positivity, with several models on the site having the marks - fine lines caused by rapid growth - on their busts and bums. Model Amanda, 21, who features in the Missguided campaign, pictured, proudly confirmed her stretch marks were real and all hers via a statement on the brand's Instagram. again: Biden's predicted lead evaporates after shy-Trump voters emerge in their millions. 'And the haters who doubted us, the only thing we retouched was the model's pants,' it read. Missguided posted a comment from one of the models, Amanda, who confirmed that the stretch marks were real and all hers, Others were still unhappy with the airbrushing insisting that the brand should hire models with 'real stretch marks'. When the images were first released on the site, many fans noticed praising the brand for showcasing flaws. We aren't all a size 8. 'By showing imagery that's real and authentic, we want to show its more than okay to be yourself. But why DO people feel they can't admit to voting for the right? Model Amanda, 21, who features in the Missguided campaign, pictured, proudly confirmed her stretch marks were real and all hers via a statement on the brand's Instagram. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, Trump declares VICTORY and says election process is a 'fraud' as votes are still being counted in key states that will decide contest: President vows to go to Supreme Court to stop late voting as Biden demands every ballot counts. However, eagle-eyed fashion fans still insisted that the image had been altered because of a jagged edge around her bottom, Missguided cleared up any confusion with a post explaining the only thing they had removed was the model's underwear and shared before, left, and after, right, images to prove it, Not everyone was convinced by the pictures, mocking the brand's photo editing skills saying the image had still been altered. All you have is what you've got, so own it every day.'. Faye, writing on her Instagram page to share the campaign, said: “Proud to be part of this, celebrating how we are all unique and beautiful in our own ways and that we should embrace it!! The comments below have not been moderated. One social media user wrote: 'The thing is they'd still have to alter the image to add the stretch marks in where her underwear was after taking off the underwear.'. . The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. . ', Another image from the campaign showed a model with light silvery marks running across her breast. Clearing up any confusion on the image, Missguided defended the digital mishap by posting an image of the model wearing her own underwear underneath the thong. Others modelling swimwear have silvery streaks clearly visible on their hips and thighs. Can THIS houseplant stop you snoring? Discussing the campaign, Samantha Helligso, head of brand at Missguided, said: 'As a brand, we feel we have a strong sense of social responsibility to support young women and inspire confidence. 'So we're on a mission to do just that by showing our audience it's okay to be yourself, embrace your 'flaws', celebrate individuality, and not strive for what the world perceives as perfection. 1.1m Followers, 473 Following, 644 Posts - See Instagram photos and videos from CINDY MELLO (@cindymello)
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